The Marketing Strategy of the Project is to enable the rural poor to identify all available possible livelihoods and tap the available resources i.eForest produce, Agricultural Commodities and all traditional livelihoods practiced in the villages with an objective to increase incomes of the PoP families & improve the quality of life. Pass on remunerative prices to the small and marginal farmers  at their door step.

        To provide minimum support price to the small and marginal formers in agency rural area, the TPMU, IKP, ITDA, Bhadrachalam has established 35 Paddy procurement centres in 18 TPMU mandals in Khariff Season 2012-13 and Rabhi Season 17 Paddy Procurement in (8) mandals Centers established.