Need for Training
- To create awareness about the project.
- To make understand project importance.
- To help the Small and Marginal farmers .
- To make farmer to get right price for his produce.
- To understand importance of Marketing Activity.
- To understand the need for PC at the Village level.
- To understand the difference b/w Direct Marketing and MSP.
- To upgrade the negotiation skills of VOs/SRPs.
- To improve the social and economic status of households.
- To improve bargaining power and marketing skills.
- To develop Communication skills.
- Proper maintenance of commercial book keeping
- Preparing for handling huge transactions professionally.
PROBLEMS OF POOR FARMERS
- Small fragmented holdings
- Lack of initial investment—–Loans at high interest
- Poor quality inputs/seeds
- Not applying fertilizers /manures/pesticides in time
- Delayed harvest, poor post harvest seasonal dependence
- Poor per hect yield
- Poor bargaining power, weak market intelligence
- Tied up sales at low prices
- Distress sale at harvest
- Inability to hold produce for economic and infrastructure reasons
- Selling every thing at wholesale rates and buying every thing in retail
- Exploitation by commission agents/middlemen
No money for next season
Problems of the poor Producers
- Low Price
- Delayed Payment
- Exploitation in Weighment
- Traders malpractices
- More expenditure on Transportation
- No knowledge on Markets – Buyers
- No Market Intelligence
- Lack of Physical Infrastructure at Production centres including proper warehouses.
- Dependency on traders for cash and kind loans.
PROBLEMS OF POOR-IKP FOCUS
Problems of Poor
- Less Income
- Low production
- High expenditure
- Increase income
- Reduce expenditure
- Increase wage days
- Decrease Risk
Fixation of MSP
- MSP is fixed by CACP (Commission of Agricultural costs and prices) every year
- Important factors;
- Cost of production
- Changes in input prices
- Input /out put price parity
- Trends in market prices
- Demand –Supply situation
- Inter crop price seniority
- Effect on industrial cost structure
- Effect On General Price Level
- Effect on cost of living
- International market price situation
- Of all the above factors, cost of production is the most important factor and it takes all operational and fixed demands/expenditure
Need for VOs Intervention in Marketing
- To enable the rural poor to obtain the best price for their produce.
- To reduce the malpractice in weighment and price reduction by traders.
- To minimize the cost of inputs to the rural poor farmers.
- To create the Marketing Facility at their door steps.
- To provide assistance & build awareness to CBOs (VO/Ms) in developing micro enterprises.
- To provide training & information on Markets
- To reduce the hassles of the farmers by local trader.
- To improve social and economic life of the Farmer and Household.
- To train the farmer on quality aspects and grading.
Each family in the state should be out of poverty and
- Life with dignity
- Equity within the family
- Freedom from hunger
- Decent Income: >Rs.5000 per month, 3 – 4 sources (agriculture, allied, non-farm, jobs in urban areas, etc)
- Planned household expenditure
- Risks managed – life, health, assets and incomes
- Ø Shelter, education, and, health
- Buying-quality, farmer certification,grading,processing
- Transporting, loading
- Financial aspects
- Risk bearing
- APS CSC/ MARKFED
- Marketing dept
- P.C members
- Advisory committee
- Rice mills/godowns
- Revenue dept
- Transport dept
- Police dept
Types of Marketing costs
- Packaging-cost of gunnies ,sutli,colors
- Handling charges-filling into bags,weighment,netting,loading
- Weighment losses;
- Spillage-using old bags with wholes or failing to close the bags properly
- Theft at center or during transportation
- Moisture loss-purchase soon after harvest
purchase with high moisture with out testing
Cleaning ;If not properly cleaned Mills will deduct certain weight from gross weight
Damage in storage –if tarpaulins are not covered
from ground water & rain water
Insects and rodents
Other costs-misc-individually they may be smaller but all added they can be significant
- Godown rent
- Opening charges
- Transportation of equipment from MS/Market
- Electricity charges
- Water charges
- Stationery charges
- PC members wages
- Book keeper wages
- Watchman wages
- Telephone charges
- Bank deductions
- Travel expenses
- Selection of site-Raised well drained site, easily accessable,protected from excessive moisture, excessive heat,insects,rodents
- Selection of storage storage structure –sufficient space based on qty and proper aeration between two stocks
- Drying and cleaning
- Separate storage for old and new gunnies
- Gunny bags should be kept on wooden crates or bamboo mats along with a cover of polythene sheet to avoid absorption of moisture from the floor
- Regular inspection of stocks